Studio Sherpas Podcast

169: Lessons Learned From Niching Down w/ Mark Skala

Informações:

Sinopsis

Every entrepreneur, really every person, has had feelings of self-doubt. This often rears its ugly head in the form of imposter syndrome. To succeed, you need to get past these feelings. Often, leaning on the support of others reveals your potential you may have been blind to all along. Mark Skala is the founder and creative director for Skalawag Productions, a food and beverage production company that helps clients deliver high-quality consistent content for all areas of their brand. He’s also a Studio Sherpas student and a very good friend of mine. Mark shares the lessons he’s learned while getting into a very specific niche. Through trial, error, and experimentation, he found that he can shoot what he loves and build a company around that. Refining a sales process was a big part of this and Mark explains how he put that into action. One thing Mark had to learn to overcome was imposter syndrome. This is something that I think we’ve all dealt with at some point. Mark found that focusing on the successes and