Studio Sherpas Podcast

Have you ever heard the phrase “content is king”? It’s a phrase that is sold to creatives the world over encouraging them to continue to put their best work. We’re told that if we do, sooner or later, we’ll catch our break and get discovered. The thing is, it’s not enough. Sure we need to be putting out quality work, but our work alone, no matter how good it is, will rarely get us where we want to go. Joe Simon has been working as a filmmaker and DP for 20 years. He transitioned from starting out as a professional BMX rider and filmmaker focusing on action sports, to a successful and in demand wedding film company, and then again transitioned into a commercial and corporate film brand. He now travels the world shooting TV shows for networks like CBS and CNN, and workign with brands such as Norwegian Cruise Line, TD Ameritrade, Oakley, and many, many others. Today, Joe shares how even after 10 years working in film, when he started his commercial brand The Delivery Guys, he still fell victim to the creative bi