Studio Sherpas Podcast

Do you ever find yourself watching TV, and when a commercial for a big national or even international brand comes on, find yourself thinking, “I could’ve shot that.” Many of us believe we have what it takes to produce that same quality of work, but we have absolutely no idea about what it takes to break into the world of commercial advertising. If that sounds like you, do we ever have a treat for you today. Raj Dhillon is a freelance commercial TV producer from Toronto who works with some small brands you might have heard of like Heineken, Toyota, and oh, yeah McDonalds. Today she joins us on the podcast to walk us through everything we need to know if we would like to get established in the world of commercial advertising. She breaks down the entire process from concept to finished product, the people involved, and where we fit into the puzzle. She also lets us in on who exactly we need to be networking with, what producers like her are looking for in the reels we submit, and she also shares her story of bar