Trendspotters Podcast Series
Brand Messaging Without Personas Wastes Time
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:18
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Sinopsis
Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.
