Inkcast
Enterprise Tech PR Challenges: Finding the Emotional Drivers in Backend Widgets, Nuts and Bolts
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:18:19
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Sinopsis
InkHouse enterprise tech PR executives Ed Harrison and Keith Giannini explore how B2B tech PR has evolved--from product news, press releases and print magazines, to integrated campaigns and people-based stories that nurture prospects through the sales funnel.
