Ceres Sustainability Podcast

Water is essential for life. We rely on it for nearly everything from simple daily uses like drinking, cleaning and cooking to large-scale commercial needs like agriculture, high-tech manufacturing and energy production. But, according to a recent report by UNESCO, if current trends continue the quantity of water available to everyone could drop by as much as 30 percent over the next 15 years. Figuring out how to balance the needs of communities, corporations and ecosystems may well be the most important sustainability challenge of the 21st Century. This week, we talk with Jeff Connelly, VP of General Electric’s Global Supply Chain and Water and Process Technologies Division, about the technological solutions being implemented in order to conserve and recycle the earth’s most valuable resource. [Music: Iag Bari, "Doina" from Fanfare Ciocarlia (Piranha, 2001) and The Standells, "Dirty Water" from The Live Ones! (Sundazed Music, 2001)]