Lsb Marketing Toddcast

Buckle up and get ready for the latest episode of the LSB Marketing Toddcast hosted by Todd LaBeau! Our guest this time is Amy Rohn, SVP and Director of Public Relations here at LSB. She and Todd will dig into the best—and worst—of influencer marketing. What you’ll find in the episode Influencer Marketing—The Basics Influencer marketing isn't new. People who work in PR have been borrowing equity from influencers and celebrities since the dawn of PR. All you’re doing is borrowing the equity, popularity and influence of someone to get your message out. Why Does Influencer Marketing Matter? When you’re trying to influence a certain target audience, it’s not always best for that message to come from a marketer. Maybe your audience will consider a product endorsed by their favorite athlete. Influencer marketing is part of a modern campaign, but it doesn’t stand alone. The Range of Influencer Marketing Influencer marketing can run the gamut from huge, expensive campaigns, to smaller, more affordable activities.