Behind The Idea

Starbucks is one of the great American growth stories of the last 25-50 years. That story is starting to slow, and Seeking Alpha author Atlas Research argues that the stock is a short as management denies the reality. We break down the author's argument and whether the story - declining traffic, management mis-incentives, increasing competition - checks out, and if so, what that means for the stock. Learn more about your ad choices. Visit megaphone.fm/adchoices