Behind The Idea

Trupanion sparks bulls' and bears' passions even as it takes care of our cats and dogs. We bring on The CrickAnt, a Seeking Alpha author who focuses on insurance companies, to break down Trupanion's positioning and the particularities of the insurance industry. He highlights the biggest challenge the company faces - the need to gain market share while also increasing its bottom line. Learn more about your ad choices. Visit megaphone.fm/adchoices