Between Now And Success

In a Nutshell: The top 20% of RIAs aren't just the biggest. They're the firms whose best practices lead to sustained growth, high valuation, and an enduring business. Guests: Lisa Salvi, Vice President, Advisor Services, Charles Schwab and Catharine Aguilar, Chief Marketing Officer, CornerCap Wealth Advisors.  My Key Takeaway: To prepare your firm to make a big leap in 2021: Standardize your workflow, write out your plans, and strengthen your value proposition by creating a clear, definitive ideal client profile/persona. These are actionable activities that can lead to growth and low attrition. Build metrics that allow you to track and manage your progress on top-line growth, customer service, and profitability--and hold your team accountable for meeting them. Always be recruiting. Billion-dollar firms are always hiring the best people, even if that means poaching from another advisory firm. Also Learn: Why Lisa, Catharine, and I are such big believers in the annual planning process. How hiring a diverse g