Between Now And Success

In a Nutshell: The largest financial advisory firms have developed consistent marketing programs that deliver a predictable stream of ideal clients...and there's just a handful of different ways to do it. Guest: Brad Johnson. Brad is the Vice President of Advisor Development for Advisors Excel. He's also the host of a great podcast for financial advisors called The Elite Advisor Blueprint. My Key Takeaway: To get your marketing machine humming: - Understand that marketing is NOT optional. Referral marketing is not enough. Choose from a list of five broad marketing buckets (with an infinite number of tactical ways to execute), and implement aggressively and consistently. - Marketing is math. Don't let your emotions distract you from the key numbers that will determine how and when a particular marketing initiative will pay off.  - Make practicing a practice. Once you identify the most effective marketing strategy for your ideal client pool, practice and pursue mastery of it.  Also Learn: 1. Why strong marketin