Between Now And Success

I'm convinced that one of the keys to success is to have extreme clarity. But clarity can be difficult to define, and even harder to achieve. In our business, many advisors don’t do a thorough enough job defining themselves to an ever-more-crowded marketplace. “We help you achieve your financial goals” might fit well on your website’s masthead. But does a phrase like that really say anything meaningful about who you are as an advisor, what kind of value you bring to the planning process, and who your ideal clients are? To help us all achieve some … well, clarity on these important issues, I sat down with the “King of Clarity.” My guest today is Steve Woodruff, who is in the business of helping people discover their fit and then craft the words that become their verbal business card. He's also the author of a great book called “Clarity Wins: Get Heard, Get Referred.” In our conversation, Steve discusses the five questions he believes all business owners need to ask themselves about their branding and messaging