Between Now And Success

After reading about a new digital platform for financial advisors that builds traffic on the other company's website I thought, 'This is not a good way for advisors to build their digital presence.' So, in today's podcast, I'm going to walk you through a three-step digital marketing strategy for building a digital presence that drives traffic to YOUR website, that builds YOUR leads pipeline, and that builds YOUR brand, not somebody else's(See my podcast: How to Build a Brand That Connects With Your Clients and Prospects). There are so many platforms out there that rely on you to create content for them--for free--in order to build THEIR business. I'm thinking of Linkedin, Facebook, Twitter, Medium, Advisor Insights from Investopedia, and many others. The trick is you have to be very careful with these other sites to make sure that you get a positive ROI on the time and intellectual capital you spend populating these other sites. I'm not kidding when I say if you pay scant attention to your digital marketing a