I Made It In San Diego By Voice Of San Diego

The Battle Behind a Family's Secret Sauce

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Sinopsis

I had no choice but to try Bitchin' Sauce. It was years ago, and Ryan Smith was at the farmer's market in Hillcrest. He was so enthusiastic and wildly upbeat about his "bitchin' dips, so I stopped to give them a try. Yum. The sauces – which are sort of like hummus but made with ground-up almonds instead of garbanzo beans – are good. They're also vegan and fit other restrictive diets. And Smith had a whole charming farmers market schtick that sucked people in. It didn't take long for Bitchin' Sauce to take off – both because of the flavor and Smith's knack for pitching the product. After making the rounds at local farmers markets, Smith and his sister Starr Edwards enlisted their family for help and started getting stores across the state to sell the product. Bitchin' Sauce, based in Carlsbad, grew to about $2 million in annual revenue by 2015, Smith said. That's when the trouble hit. A small disagreement among the family morphed into an all-out legal battle that left Edwards with total control of the busi