Voices Of Impact With Ryan France

A Purpose Greater Than A Paycheck Mason Ayer says his first memory at Kerbey Lane Cafe was that of scraping gum off the bottom of tables in his parent’s restaurant. When he was five years old, his reward was a nickel for every crusty piece collected. More than three decades later, the stakes have radically changed. But the one thing that has remained constant is Mason’s commitment to the family business. It’s no secret that the large majority of family businesses decline — if not disappear — as the torch is passed from one generation to the next. Fortunately for Austinites, Kerbey Lane has bucked that trend. With Ayer at the helm, the iconic Cafe will expand to its eighth and ninth locations in the coming year. But that’s not all . . . As you will hear in this interview, the brain trust at Kerbey Lane has been working behind the scenes on a new “fast casual” concept that Mason says he’s extremely excited about — the name of which was announced for the first time, on Voices of Impact. In this episode, we dive