Voices Of Impact With Ryan France

Five Strategies For Marketing Without The Agency Price Tag You could say that Mike Rozelle’s passion for marketing developed at a young age. “I was the kid who could memorize TV commercials all the way through,” he told me. The art of positioning a product, of finding an angle to make things easier for a consumer base, seemed to thrill him to no end. It’s what led him to pursue a graphic design degree in college, with an eye on the visual style of creating great offers. But as is the case with most entrepreneurs I come across, the real work and the real intense study doesn’t actually begin until after the final class bell rings. Rozelle’s story is no different. He credits a lot of his success and growth as a business strategist to the three very large bookshelves that line the walls of his home office. Rozelle said that it was that experience and quest for knowledge that eventually pushed him into the digital space. We tend to forget that Facebook, Instagram, Youtube, Snapchat, Pinterest … they’ve only really