Habits Of Normal Success

On Episode 11 of Habits of Normal Success we speak with Patrick Melville aka Paddy. When I had just started working at PSI Advertising in 2015, Paddy briefly joined to cover a role for a couple of months. We did not have lots of exchanges back then to be honest and I would have definitely not guessed that 3y later we would sit together one morning, have breakfast and have this really great chat together. The reason I had decided to get in touch some time ago, and to ask him on my show was the fact that being connected on LinkedIn, I had seen Paddy had started his own business as a marketing consultant. I have always admired and respected people who decide to do their thing, go their own way and challenge expectations of everyone around them who cannot seem to understand why they would leave “a safe and stable job”. Paddy did just that and created his own USP. Then something happened. Paddy was diagnosed with cancer last year. From one day to the other, everything literally changed. How did this affe