Simon Scholes

Well, today is #valentinesday what do you do to show your audience you care? Well, how about not selling but giving value. We all know that we don’t like being sold to, so why do we still see so many businesses ignoring the rules of engagement and spending their time selling solidly on their social media channels. They don’t respond to comments, and every single photo and piece of copy is selling to their audience, and then they wonder why the don’t get the interaction rates they really wanted. Now, imagine giving nothing but value to your audience. Imagine being an expert in your field, a voice of authority, and giving them that value for free, value that will really help them, value they can use and implement in their business straight away. Imagine responding to every single comment you get rather than acting like a douchbag and not talking to the 5 people who’ve taken time to write to you in the comments. If you can do the above, you’ll be amazed at how your audience will grow, and how you’ll build