Entreprogrammers Podcast

0:15 We’re Live. John says it was weird to be live with a shirt on. John recaps the “Cyber” Monday sales, with 17K in the bag. Josh gives details report on the task he executed during the sales. The revenue generated is 7K more than last year. Also, some reports of the sales on from their products on Plural Sight. Most of which were renewals of subscriptions to Plural Sight.  7:00 Surprisingly, John mentions a good turn out on the offers on the Sublime email list. Josh and John discuss the tactics and strategies used to maximize sales implementing urgency and discount to the email list. John and Josh talk about the receipts turn-ins for offerings on bonus material. John talks about controlling the deals and offering a good enough deal to make it work.  11:00 Josh talks about the spam control or spam complaints to the email lists. Josh talks about not being afraid to email. John talks about capturing John’s voice in the ad copy or email he is writing for Simple Programmer.  15:00 John talks about transcribing