Entreprogrammers Podcast

Episode 60 A Lesson in MarketingToday's Group – John, Josh, Derick, Chuck, and Keith Perhac0:17 – All right, We're Live!Exciting news! Derick introduces Digital Ocean as a new sponsor for the next (Episode 61). Learn more here at: https://www.digitalocean.com/2:22 – John gives an introduction to Keith Perhac, co-host of the Kalzumeus Podcast. Keith is a digital marketing guru of DelfiNet. http://delfi-net.com, and check out this podcast at http://www.kalzumeus.comProfessional Counsel5:54 – Derick asked Keith a few questions about how to package his screencast products for marketing, should he sell his product by category levels or tiers to get the best returns.13:09 – Keith shares his insight on package bundles that have Work Sheets attached. Reason being is that some people have tons of time or money, and worksheets are a quick checklist to success. It creates value by way of getting your customer on the fast track to their goals. It is a time saver, because every developer/entrepreneurs needs to beat the le