Entreprogrammers Podcast

The EntreProgrammers Episode 24 Rewrite Sales PageJosh gets into some serious writing techniques in another coaching call with John McIntyre. He is assigned the rewriting of his sales page.Josh recalls “struggling” with putting together a “decent sales page for my book.” He explains in-depth how his writing comes together with information from his surveys.So, let’s have a listen to John McIntyre, shall we? He talks about “drop dead copy in email marketing.” Josh is editor for SitePoint.com and considers McIntyre’s podcast to be his favorite: http://www.stitcher.com/podcast/drop-dead-copy/email-marketing-podcastBecause information for his book was derived from mostly his blog posts, Josh said that initially he was having trouble establishing “what need I’m trying to meet with it.”He points out appreciation for having the survey data to better his writing approach for his sales page. “…showed me what people are looking for,” he said.Josh was a little “bummed” when first receiving his survey information, but thi