Crushing Classical

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear: Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me! The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions! Book recommendation: The Marketing Rebellion by Mark Sc