Speaking Business Podcast

This week we are talking about language, but first let me give you a little bit of context. Most organisations don't connect with their customers and staff half as well as they could and as a result, they're losing customers and employees at a shocking rate.    My guest is the Language Strategist, he's helped companies like Vodafone, Allianz and Google to be more human and make that connection.  He's going to reveal how language is the key that'll unlock the door to a more authentic brand and happier customers.   My guest is Ben Afia. Bio Ben Afia is a consultant, writer and speaker, specialising in brand strategy and language. His claim to fame is helping Ronseal work out what to say on the tin. He’s helped companies manage their brand and tone of voice longer than most, starting in 2001 at Boots, when managing language was only just becoming a thing. He created a new tone and went on to help people across the business to get better results from agencies and freelancers. In 2005, with a first baby on the way