Speaking Business Podcast

My guest this week is a Trendspotting Futurologist and author of books with titles like Minifesto, Everything we know is wrong and Attack of the unexpected. He is Swedish, an economist by training, a failed novelist and rock star, former cat litter salesman and advertising executive. He has been speaking about trends and the future around the world for 20 years. A recent client said 'He is the best Swedish export since ABBA and meatballs.’ My guest is Magnus Lindkvist BIO Magnus Lindkvist is a trendspotting futurologist and author who weaves together important current trends to forecast what life, society and business might look like in the future. As a writer, Magnus Lindkvist is driven by a relentless curiosity about our mental space where the outside world collides with the human brain. His recent book Minifesto (2016) tells us why small ideas matter in the world of grand narratives. By sharing a vision of the future we can strive to surround ourselves with as many strange, conflicting ideas that we can in