Speaking Business Podcast

Each week I invite one of my speakers to talk about their life, work, passions and leisure so that you can get to know the person who is the speaker behind the mic. This week we talk about how the Americans and the British do business very differently. We discover the mistakes businesses make when entering the US market and what leaders should be doing to build their personal brands. My guest this week is advisor, author, broadcaster and entrepreneur - Allyson Stewart-Allen. Allyson has advised over 200 businesses in 26 countries on how to successfully avoid the minefields of international expansion. She has authored the best-selling book Working with Americans, and is a regular media commentator for the BBC, CNN and the FT.  Bio Allyson Stewart-Allen is a renowned marketer, whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education. A Californian based in Europe for over 25 years, Allyson applies