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Colors & Leads: How Colors Impact # of Leads From Online Marketing Campaigns  Color of a room can affect your mood. Red has been shown to raise blood pressure, increase speed of respiration and quicken heart rate. Blue, on the other hand, has the opposite effect: it reduces blood pressure, slows down respiration and reduces heart rate.  This study, published on the Web site of the journal Science, researchers at the University of British Columbia conducted tests with 600 people to determine whether cognitive performance varied when people saw red or blue. Participants performed tasks with words or images displayed against red, blue or neutral backgrounds on computer screens. Show notes