Business Growth School For Service Providers

To understand the concept of social proof, you have to consider a scenario where you are in an unfamiliar city and are looking for a good restaurant where you can eat dinner. You come across two restaurants that are located across the street from each other. One is extremely busy, while the other one is virtually empty. Which one to do you choose? Nearly every time, the busier restaurant will be selected over the empty restaurant. The answer as to why this happens can be explained through the concept of social proof. Social proof, when used correctly, can be one of the most powerful tools of persuasion because it connects the persuasiveness of the given thought or behavior, directly to the way that others are perceived to respond to it. The brain will naturally lower the perceived risk of engaging in an activity because of the understanding that many people are participating in the idea or event. This explains why Oprah's book club is so popular, with many of the books ending up on the bestsellers list Recent