Business Growth School For Service Providers

How to influence buying & purchasing decisions using emotions Using these 6 ways you can influence buying decisions of your potential customers. In the previous episode we talked about how we all make emotional decisions when it comes to purchasing products and services.   Reciprocity: In the study, giving diners a single mint at the end of their meal typically increased tips by around 3%. Interestingly, if the gift is doubled and two mints are provided, tips don’t double. They quadruple—a 14% increase in tips Scarcity: When British Airways announced in 2003 that they would no longer be operating the twice daily London—New York Concorde flight because it had become uneconomical to run, sales the very next day took off. Notice that nothing had changed about the Concorde itself. It certainly didn’t fly any faster, the service didn’t suddenly get better, and the airfare didn’t drop. It had simply become a scarce resource. And as a result, people wanted it more. Authority: One group of real estate agents