Business Growth School For Service Providers

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Call Tracking Tools:  Call Rail Call Tracking Metrics   Listen to previous episodes: 5 Minute Online Marketing Lessons