Proof To Product

From the Archives | Product Diversification and Scaling Wholesale with Alex Gagne of Chez Gagne

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Sinopsis

Today on Proof to Product we’re welcoming Paper Camp Alum, and founder of Chez Gagne, Alex Gagne! Alex attended our Paper Camp Conference back in February of 2015 before debuting her wholesale line at the National Stationery Show. Since then, Alex has gone on to expand her product offering, add new team members, and achieve her vision for the Chez Gagne brand. Chez Gagne is a paper and gift brand that offers greeting cards, wine and spirit tags, mugs, wine glasses, candles, and rocks glasses. Alex currently sells to 1,500 stores throughout the world, works with sales reps nationally, and exhibited at six trade shows this winter alone. With more than 93% of Alex’s annual revenue coming from wholesale, much of her time is spent planning, prepping and traveling across the country for trade shows. On today’s episode, Alex is sharing with us how she does it all. We talk about how greeting cards became more than just her creative outlet and how Alex made the jump from paper goods to other products. We also how Alex