Proof To Product

Think back for a minute to April of 2020. We’re all on lockdown from the pandemic and figuring out new routines and ways of life. Now, imagine that you’re launching a business for the first time all while homeschooling your children and your business is taking off very quickly… This was the reality for Tiffany Grimes, founder of Posterity Paper. After winning the Minority Business Women’s Grant her business accelerated - she was able to collaborate with brands like A Beautiful Mess and Kids Made Modern.   ON TODAY’S EPISODE: What products she sells and her primary customers [3:25] What it was like starting her business in the midst of April 2020 [4:37] Challenges she faced when she launched her business [6:32] How adopting creative practices and making meaningful connections has supported her growth [7:29] How Tiffany incorporates “heart drops” into her life [10:22] Her experience of being selected for the  Minority Business Women’s Grant [11:55] What’s surprised her about herself as a business owner [13:58]