Yeukai Business Show

Welcome to Episode 245 of the Yeukai Business Show . In this episode, Elaine Slatter and I discuss branding strategies . So if you want to understand how branding affects your business, learn how branding supports your interaction with customers, and plan your branding around your purpose so you can establish your unique selling position in the market , tune in now! In this episode, you'll discover: What does brand planning involve?What are the examples of good branding and bad branding?What are good storytelling practices that create strong branding?How to inject rising market trends in your business branding strategies? About Elaine Elaine Slatter is an expert in branding whose accomplishments include:In 2012 Elaine founded XL Consulting Group and published the bestselling book, “Fabulous Fempreneurship”, a complete business guide for women.Has extensive corporate resume spanning over 30 years of experience in the manufacturing, retail and distribution sectors. This includes product launches, branding