Yeukai Business Show

Everything You Need to Know Before Getting Started With PR Want to know how to get started with PR from an expert? In this episode of Enlightened Entrepreneur Podcast, former journalist turned PR expert reveals the basic do’s and don’ts of Public Relations. Alison considers herself as an excellent storyteller who specializes in media training and crisis communication. KEY QUESTIONS ASKED: Who is Alison? What criteria does she use to identify the people to work with? How does Alison market her business in such a noisy environment? What are the misconceptions around PR? What issues with crisis plan do business owners need to know about? What are some of the biggest mistakes Alison sees when it comes to PR? If somebody is looking to get started with PR, what necessary skills or the very first thing they need to do? Why is it so important to get started small? What is the perfect mindset a business owner should have about PR? For business owners who are looking to employ the service of a PR agency, what criteri