Yeukai Business Show

Matthew Morgan Shares Tips on How to Effectively Market a New Concept Today How do you market and basically build a whole niche around a new concept? Marketing expert and successful entrepreneur Matthew Morgan from Melbourne, Australia, shares his journey in creating, marketing and building his own business around a product that not only gives value to people, but also something that will have a lasting effect on their relationships. Matthew is doing extremely well in bringing new ideas to the market and he has shared a few tips on how to model this kind of success into other types of businesses.   Key Questions Asked: How did Matthew get started with his business? How did he come up with the idea behind Bownd? What had to happen from the moment he conceptualized the idea into making it available in the market? What challenges did Matthew have to overcome throughout the way? Given the chance to start all over again today, knowing what he knows now, what would he do differently?   Highlights of Lessons Le