Yeukai Business Show

Success Tips from Public Relations Expert: Ixta Gerard What do you need to know before hiring a PR expert? Bilingual and bi-cultural public relations professional, Ixta Gerard, shares a few things you need to know about Public Relations today, especially for business owners need who wants to succeed in building lasting relationships in and outside of their business.   Key Questions Asked: How was it like for Ixta when she was just starting her own PR business? How does Ixta go about meeting clients and having them actually pay for the services she’s offering? Knowing what she knows now about public relations, what would Ixta do differently if she were to start all over again today? What sort of things should business owners look for before they hire a PR agency?   Highlights of Lessons Learned:   You and Your Business When you specialize in a certain area and decide to build your own company around it, you should know that it’s a completely different thing to manage a business and there are other thing