Yeukai Business Show

New to Public and Media Relations? Christina Rowsell Shares Basic Things You Need To Know How do you know how to deal with the public and the media? And why are they important for your business anyway? In this episode of Enlightened Entrepreneur Podcast, Christina Rowsell, a long-time media relations expert, shares a few critical tips and ticks on how to successfully launch yourself in the local, national and international media scene.   Key Questions Asked: What criteria should business owners use in finding the right person or company to work with when it comes to PR? What area do business owners commonly make mistakes in? What is it that reporters and media are looking for from business owners? Assuming that they have done all these tings, where can business owners find major opportunities when it comes to media? If you she were to do it all over again, knowing what she knows now, what would Christina do differently?   Highlights of Lessons Learned: Media & Public Relations A press release has t