Beyond The Status Quo Podcast | Entrepreneurship | Career | Finances | Motivation | Personal Development | Relationships

Today’s guest is Selene Vakharia. Selene is an online business and marketing coach for entrepreneurs. She works with her clients to help them attract their dream customers so they can take their businesses and passions full time. Selene is intently focused on helping businesses attract their dream clients through authentic marketing. Her definition of authentic marketing is being aware of who you are and what works well for you. Essentially, seeing prospective clients from the angle of how much value you can add to their business versus only the number that comes with making a sale. By starting to build her brand before she had anything to sell, she was able to focus on people and the needs that weren’t being met. This allowed her to have a solid understanding of how to approaching selling and marketing when she was finally ready to sell something. The conversation in this episode focuses on marketing your business, which is a cornerstone of creating a growing and thriving business. With so much that is hap