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John Dupra is changing the way people select and buy hardwood flooring. His story about the creation of Revel Woods offers some valuable ideas about how others might bring the building industry into the age of e-commerce. Rather than a product-based sourcing method, Revel Woods now applies a project-based method to come up with viable solutions for their customers to choose from. Revel Woods asks customers about their project first. The customer is then only given options that will match their location, intended use, and style preference. John's story is a great example of putting the customer and the project first. Revel Woods have developed a user-friendly website and an algorithm-driven selection process to make a technical decision, accessible to anyone. How could the lessons of Revel Woods and Trunk Club before them, be applied further across the building industry? What does the future look like for your product or service, and why don't you be the one to create that future?