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When we see advertisements or receive an email from a brand, typically we react in one of two ways: we are sucked right in or feel repelled immediately. The reason for these strong reactions is the copy. In today’s episode, I had the opportunity to interview the incredibly talented copywriter, Tarzan Kay. Tarzan has made a name for herself in the copywriting industry and has so much wisdom to share. Some talking points from this episode include: The difference between copy and content The do’s and don’ts of an email sequence How quickly to sell in emails Protecting yourself from unsubscribes Good open rates and other important metrics to track ...and so much more If you have a business, you need good copy… there is just no way around it. So listen in and enjoy all of the amazing advice that Tarzan has to share! If you want to learn more about Tarzan, be sure to head to tarzankay.com/emails Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy o