She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

Welcome back to the Foot Traffic Podcast! What most people don’t realize is that organic or otherwise known as free traffic is primarily to warm up your current followers, not to get new ones. Most algorithms don’t work that way. The answer? Combining paid traffic with organic, but unfortunately, that terrifies the average small business owner.   Most entrepreneurs think paid traffic is a massive gamble and don’t have the funds to lose to Facebook. But what if you didn’t have to lose anything?   In today’s episode we will cover: How to use organic and paid traffic to work together What you need to do if you want to grow your audience pool Why paid traffic isn’t as scary as you think “Get comfortable with being uncomfortable” is a great phrase and lesson I learned from Tony Robbins. The greatest business owners adapt to this. If you aren’t wanting to try new things or test new marketing campaigns because you are scared, it’s time to really dig deep and start learning about these strategies so they become l