She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

Welcome back to another episode of Foot Traffic! Today I'm interviewing someone on my team, Nicki Krawczyk, who is my copywriter. Nicki helps me with a lot of the text you've probably read on our emails or website. I'm not a naturally great writer but Nicki makes it pretty and has been the one to write sales funnels that give us higher conversions! We're talking about why copy writing is so important, the difference between a copywriter and a content writer and the little tweaks you could be doing to see higher email open rates and higher conversions. "It's so important for every business, any kind of business to get the messaging right ..." At minute 2:32, Nicki shares her story and her background in copy writing. We talk about the difference between a copy writer and a content writer PLUS how we can create a call to action and the initial visibility tip we should be thinking about. "The messages are only as good as the input..." At 12:28, hear what a good copy writer will do and what we should be doing as b