She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

Welcome back to episode #301! I know a couple of weeks ago I had mentioned that we may possibly be doing away with the brand name She's Building Her Empire, and now it's time I follow up on that with an answer. No matter what type of business you have, whether it be online or a local brick and mortar location, we want to be the first business to come to mind when someone is in the market for what we offer! In today's episode I am going to uncover it all! We are going to talk about how to be that go-to expert in your industry, and also an in-depth behind-the-scenes look at our latest pivot in the She's Building Her Empire brand! “This entire year I felt like I didn’t know who I truly was...” At minute 0:45, I’m diving into some of the behind the scenes of my most recent hire of a branding strategist, Jen Kem. I’m sharing why I decided to hire her and make that investment. “We might be changing our brand name...” At 8:27, we’re talking about the first call I had with Jen where I received so much clarity after s