She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

"How do we get people to absolutely want to buy?"  At minute 2:10 Stacy talks about return on investment. Stacy explains how providing testimonials and case studies are essential to building credibility and prove that there will be a positive return on their investment. She discusses how return on investment does not necessarily mean a monetary value, but can include the tools and learning experiences. "What is going to be their return on investment?" At 7:00 Stacy explains how return on investment can vary for different people and programs. She discusses how clear you have to be on what the return of investment will be for your specific clients. "The structure of your offer..." At minute 8:55 Stacy talks about the 5 key areas of the structure of your offer.  She discusses: what you're selling, how much it will cost, what's in it for you, why you should be trusted and why now. She goes in depth with the 5 key areas and provides examples.   "Whatever you're selling needs to be believable." At minute 14:40 Stac