She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

In this episode Stacy talks about creating your irresistible offer. She also explains what she has coming up in October, including a webinar and a brand-new 5 Day Challenge! "The number one mistake that people make..." At minute 1:51 Stacy explains the biggest mistake that people make when creating a digital product.    "Most of the entrepreneurs focus on creating a product or service, instead of creating an offer." At 3:50 Stacy discusses the difference between creating an offer and creating a product or service.      "Let's talk about offer versus product..." At minute 6:06 Stacy gives examples on how to make your offer more compelling. "We need to go get a sense of urgency." At 7:35 Stacy talks about creating an urgency to help customers make a decision on whether or not they immediately want your product or service.   "You could also do bonuses..." At minute 10:53 Stacy goes in depth about bonus offers. She provides several examples and explains why your bonuses need to make sense.   "Pricing and packagin