She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

Today we continue our August series about creating digital training products. Next week, we wrap up the series with a Live Q and A. Today we’re talking about the 5 Steps to Creating Your First or Next Digital Product.   Assessing Your Expertise - most entrepreneurs have multiple areas of expertise, so it’s important to narrow down your focus to the things that people already coming to you for. This will make it easier to sell the course. You also can get feedback from others to find out what we are really good about. Market Research - check out what your competition is doing. It’s important that you know what other people are doing in their email funnels, their membership sites, etc. You want to be better, not just cheaper. Pricing and Packaging - price your product too low and people will think you aren’t at the level they need from an expert. The flip side is to price your product too high - don’t price yourself out of the market. Either end of the spectrum can be devastating to your business. Either be in