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In today’s episode, we are wrapping up the series on Facebook Messenger Marketing by talking about 5 things not to do on Messenger. Facebook Messenger has open rates as high as 90%, which is great by any standard but especially compared to email marketing.   We’ve already talked about what Facebook Messenger Bots are and some free ways to use the Facebook messenger bots, as well as how to scale what you are doing with some paid strategies. So today, we’re steering you around some of the pitfalls of Facebook Messenger.   Don’t set up your first Messenger Bot and then not engage. You don’t just want to accumulate a bunch of names on your Messenger list, and then never send them anything or engage with them. The idea isn’t to have the biggest list, but the most engaged list. You don’t want your messages to feel like a Bot. Make sure people know how they can get engagement from you when the bot isn’t meeting their needs. You can’t do “set it and forget it” automation on this. You need to manage it.   Don’t mes