She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

Melissa Cassera is an LA-based screenwriter and award-winning marketing consultant. She was named one of the nations Top Personal Branding Experts by Huffington Post and her insights have been featured on NBC, ABC, CBS and Fox News as well as in Glamour, Redbook, Fast Company and Forbes. She is the creator of an online training program called OBSESSED that helps business owners, writers, and entertainers build raving, obsessed fan bases. In this episode, Melissa and Stacy discuss the importance of developing personal connections with your audience. Some highlights include: “I was a bit of a reluctant entrepreneur.” At minute 1:00, Melissa talks about her journey into the world of entrepreneurship. “I have always believed that the mark of a great entrepreneur is how you navigate the dips and the slumps in your business.” At minute 6:00, Melissa talks about how important it is to be resilient in your business. “The more you can make one-to-one connections with people, the better.” At minute 11:00, Melissa talks