She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

Shuly Oletzky is a passionate entrepreneur in the marine refrigeration industry and a philanthropist. Shuly is knowledgeable and passionate about family business succession planning, customer service, small business leadership, and connecting people. In addition to her position as President of Frigibar Industries, Inc., Shuly serves on the Board of Directors for Easter Seals Florida and is a Huffington Post Small Business Blog contributor. In this episode, Shuly and Stacy discuss Shuly’s experience taking over her family business, the challenges she faced in the process, and how she came out on top. Some highlights include: You never know what’s going to happen. At minute 1:00, Shuly talks about deciding to step in and take control of her dad’s business after he was diagnosed with ALS. “People don’t think of not having a succession plan as a financial mistake, but it is.” (minute 8:00) Understand who you want to present yourself to in the marketplace. At minute 11:00, Shuly talks about the challenges she face