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Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing. Today's discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including: how affiliate marketing can empower bloggers; advantages of performance marketing over more popular monetization channels like AdWords; ways to find the right advertising partner; flexible types of ad units a blogger can use; and FTC disclosure when using affiliate links Resources covered in this podcast include: Official One-Sheet Guide: Benefits of Performance Marketing for Bloggers (click on image to download) Overview of FTC guidelines with examples c