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How to Market to Military Families on Airbnb

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Sinopsis

There is a surprisingly high demand for short-term rentals in and around military bases—and a lack of inventory.But can you build an Airbnb business that caters primarily to military families? And how do you market to such a specialized niche?Peter Shull serves as Business Development Manager at Patriot Family Homes, a veteran-owned and operated business that offers affordable short-term and vacation rentals. The Patriot team of veterans and military spouses is uniquely aware of the needs of traveling families and professionals, leveraging their expertise to grow from a single bedroom to 200-plus units in just three years.On this episode of Get Paid for Your Pad, Peter joins me to discuss how Patriot Family Homes got into the military family niche and explain how the leadership skills he learned in the armed forces translate to building a business. He shares the business development strategy his team uses to acquire listings in non-traditional vacation rental markets, describing what he looks for in a ST